Prize Rules
Effective 2026-11-15 · Version 2.2
Official rules for the monthly prize, weekly challenges and Bring-a-Friend rewards in New Debut. No purchase or payment of any kind is necessary to enter or win, and buying anything does not improve your chances. Void where prohibited.
1. Sponsor
CP Performance Group LLC, 101 North First Avenue, Suite 2325 #1171, Phoenix, AZ 85003 (“we”). Questions: charlieplourde.va@gmail.com.
2. Who can enter
- Members of New Debut who are 18 or older, are legal residents of the 50 United States or the District of Columbia, have a verified email address, and have joined the global leaderboard (and, for a category, added themselves to that category board).
- Not eligible: the house demo profiles that appear on the boards. We create them, and their check-ins and logs are generated by the Service, not by a person. They can never win anything under these rules (a monthly prize, a weekly challenge or a Bring-a-Friend reward) and are skipped when winners are decided. Also not eligible: Charlie Plourde, anyone working for the Sponsor, and their households.
- One account per person. Entering through more than one account, or through an account that is not yours, disqualifies you.
3. How it works — this is a contest of results, not a game of chance
Each calendar month (midnight to midnight, America/Denver time) has a winner in each category: Overall, Weight change, Bench, Squat, Deadlift. Winners are decided automatically from what members logged, by the rules below. Nothing is drawn at random.
- Overall — the member at the top of the all-time global points board who checked in on at least 3 different days that month and has points.
- Weight change — the biggest change in weight logged during the month, in the direction of your goal (down for a cut, up for a bulk), counted up to 150 lb. Members whose goal is to maintain their weight are not ranked in this category; they compete in the others.
- Bench, Squat, Deadlift — the biggest gain between your first and best log of that lift during the month, counted up to 300 lb.
- For the four metric categories you must have logged on at least 3 different days in the month and improved.
- Ties: overall — the longer streak, then the earlier account; categories — more logging days, then a fixed internal account order.
- If nobody qualifies in a category, there is no winner for it that month. Once decided, a month is final.
4. Logs must be real
Results are self-reported. Log only what you actually weighed or lifted. We may ask a winner for reasonable proof (for example, a short video of the lift) before awarding a prize, and we may disqualify a result that looks impossible or false. Never change how you eat or train in an unsafe way to win. We may disqualify a result that suggests unsafe weight loss or gain.
5. The prize
- Each category winner receives 25% off 1:1 coaching with Charlie Plourde, the Sponsor’s paid coaching program — a discount on the coaching price at the time you claim it.
- Approximate retail value: 25% of the 1:1 program's price at the time you claim it. The price depends on the plan, so we tell the winner the exact dollar figure before they use the discount.
- Using the discount means buying coaching, which you never have to do; the prize has no cash value, cannot be exchanged for cash, and cannot be transferred.
- Before we award a prize, the winner confirms they meet section 2 (18 or older, a legal resident of the 50 United States or DC, one account) and that the logs are their own. We may ask for reasonable proof of age and residence.
- Any taxes on a prize are the winner’s responsibility. If a prize is worth $2,000 or more, the winner gives us a completed IRS Form W-9 before it is awarded, and we report it as the tax rules require.
6. Winners and claiming
Winners are told in the app the next time they open it and claim by tapping the claim button, which takes them to message Charlie on Instagram.
7. Weekly challenges
From time to time we run a weekly challenge on the board. The same eligibility rules apply, the challenge card says what is measured and when it ends, and if a challenge carries a prize it is stated on the card. House accounts can never be chosen.
8. Bring-a-Friend rewards
- One group call — 1 friend who signs up and checks something off.
- Group calls for a month — 5 friends who use it every day for a week.
- 25% off 1:1 coaching for six months — 10 friends who use it every day for a week.
- Each referred person counts once, for life, and must be a real, different person with their own account. Self-referrals and fake accounts are disqualified.
- If you post your referral link where others can see it, say that you get a reward when people sign up with it.
- Rewards have no cash value, are not transferable, and are claimed by messaging Charlie on Instagram.
9. General
- We may cancel, change or suspend a prize or these rules if fraud, a technical failure or anything else outside our control affects the fairness of the contest; any change is posted here before it applies to a month that has not yet ended.
- To the extent the law allows, winners release the Sponsor from liability for any injury or loss arising from taking part or from the prize. Nothing here limits liability that cannot lawfully be limited.
- These rules are governed by Colorado law, and the dispute terms in our Terms of Service apply.
- How we handle your information is in our Privacy Policy.
Contact
CP Performance Group LLC
101 North First Avenue, Suite 2325 #1171, Phoenix, AZ 85003
charlieplourde.va@gmail.com

